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GameCube drops to $99

September 23, 2003

What was once rumored is now a reality. The Nintendo GameCube is now retailing at $99. Online retailers are

Senior analyst Billy Pidgeon of the Zelos Group commented on the price drop, saying, "If you're going to sell the GameCube for under $149, you're losing money... They're throwing their margin away, basically dumping them."

There is no indication as to why this price drop occured, but we're not complaining.

So what does this mean for competition? Well Pidgeon commented that it likely wont affect Sony. But as for Microsoft, that's a different story. Pidgeon says, "Microsoft should care. They could lose the number two position, which is very important for Microsoft [to maintain]."

Pidgeon also said, "Fourth quarter is the perfect time to use a price cut. It would really energize the market if there were price cuts this quarter."