Nintendo's Customer Loyalty Program
Nintendo of America, a company that’s universally recognized for its deep and loyal fan base, now takes its customer relationships to the next level with the creation of a Customer Loyalty Program. Part of a completely redesigned Nintendo.com Web site, the three-tiered program rewards players for their site participation with exclusive news and inside information while soliciting feedback on Nintendo systems and games.
The Customer Loyalty Program’s first free reward is The Legend of Zelda® Collector’s Edition disc, which users can get by registering two of Nintendo’s hot holiday titles and their Nintendo GameCube system on the site.
“Nintendo players around the world exhibit a level of dedication and loyalty that is unmatched, and the updated Web site and our new Customer Loyalty Program focus on our greatest assets – our fans,” said George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “As an extension of our ‘who are you?’ campaign, the new Nintendo.com Web site lets players explore a community of emotions and personalities, and allows our consumers to share their passion for video games.”
The Customer Loyalty Program’s first free reward is The Legend of Zelda® Collector’s Edition disc, which users can get by registering two of Nintendo’s hot holiday titles and their Nintendo GameCube system on the site.
“Nintendo players around the world exhibit a level of dedication and loyalty that is unmatched, and the updated Web site and our new Customer Loyalty Program focus on our greatest assets – our fans,” said George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “As an extension of our ‘who are you?’ campaign, the new Nintendo.com Web site lets players explore a community of emotions and personalities, and allows our consumers to share their passion for video games.”