The Countdown Begins!
San Jose, Calif., Aug. 13, 2003 Less than two weeks to go before the
launch of the highly anticipated SOULCALIBUR®II video game, and the sales
and marketing heat is on! Namco Hometek Inc. announced today that the
company¹s multi-million dollar marketing campaign is in full swing and the
retail community is throwing huge support behind the title¹s launch.
SOULCALIBUR®II will be available nationwide on August 26, for all major next
generation console platforms.
"The launch of SOULCALIBUR®II is truly becoming an industry event," said
Robert Ennis, chief financial officer for Namco Hometek Inc. "The
excitement being generated at retail for the title¹s release has been
tremendous. Consumers can¹t wait to get their hands on the game."
In the U.S., Namco Hometek Inc. is supporting SOULCALIBUR®II with an
aggressive marketing campaign that includes broadcast, cable and syndicated
television advertising; print and online advertising in enthusiast and
general interest publications and websites; highly innovative pre-sell and
launch promotions at retail; public relations; an entertainment industry
seeding program; and heavy console-specific promotional activities, such as
in-store kiosks, demo disks, event marketing and online promotions. Some of
the top retailers around the country are launching ³midnight madness² events
that will offer consumers the opportunity to be among the first to play and
own the game, as well as receive free food and drinks, and the chance to win
prizes and gear.
³The retail and gamer communities are backing SOULCALIBUR®II in a major
way,² said Garry Cole, senior vice president of sales for Namco Hometek Inc.
³The incredible retail promotional support and consumer pre-sell commitments
we¹ve already received have been a true testament to the power of the
brand.²
A continuation of the popular SOULCALIBUR® series, SOULCALIBUR®II received
the ³Best Fighting Game² award at the 2003 Electronic Entertainment Expo in
Los Angeles. Along with additional game content unique to the U.S. version,
SOULCALIBUR®II features 10 game modes, console-exclusive characters, a host
of unlockable characters and arenas, and over 200 collectible weapons and
items. The game is well positioned to exceed consumer expectations and take
home even more awards by the year¹s end. SOULCALIBUR®II delivers the intense
fighting action that fans have come to expect of the series.
SOULCALIBUR®II is rated T for Teen and will be available in stores
nationwide on August 26.
About Namco Hometek Inc.
Namco Hometek Inc. is the U.S. consumer division of Namco Limited, a
Tokyo-based world leader in the high-tech entertainment industry. Based in
San Jose, CA, Namco Hometek Inc. is an award-winning video games publisher
for the next generation game consoles. Namco has created some of the
industry¹s greatest video game franchises: Tekken, SOULCALIBUR, Dead to
Rights, Pac Man, Ridge Racer, Time Crisis and Ace Combat. For more
information about Namco and its products log onto www.namco.com
launch of the highly anticipated SOULCALIBUR®II video game, and the sales
and marketing heat is on! Namco Hometek Inc. announced today that the
company¹s multi-million dollar marketing campaign is in full swing and the
retail community is throwing huge support behind the title¹s launch.
SOULCALIBUR®II will be available nationwide on August 26, for all major next
generation console platforms.
"The launch of SOULCALIBUR®II is truly becoming an industry event," said
Robert Ennis, chief financial officer for Namco Hometek Inc. "The
excitement being generated at retail for the title¹s release has been
tremendous. Consumers can¹t wait to get their hands on the game."
In the U.S., Namco Hometek Inc. is supporting SOULCALIBUR®II with an
aggressive marketing campaign that includes broadcast, cable and syndicated
television advertising; print and online advertising in enthusiast and
general interest publications and websites; highly innovative pre-sell and
launch promotions at retail; public relations; an entertainment industry
seeding program; and heavy console-specific promotional activities, such as
in-store kiosks, demo disks, event marketing and online promotions. Some of
the top retailers around the country are launching ³midnight madness² events
that will offer consumers the opportunity to be among the first to play and
own the game, as well as receive free food and drinks, and the chance to win
prizes and gear.
³The retail and gamer communities are backing SOULCALIBUR®II in a major
way,² said Garry Cole, senior vice president of sales for Namco Hometek Inc.
³The incredible retail promotional support and consumer pre-sell commitments
we¹ve already received have been a true testament to the power of the
brand.²
A continuation of the popular SOULCALIBUR® series, SOULCALIBUR®II received
the ³Best Fighting Game² award at the 2003 Electronic Entertainment Expo in
Los Angeles. Along with additional game content unique to the U.S. version,
SOULCALIBUR®II features 10 game modes, console-exclusive characters, a host
of unlockable characters and arenas, and over 200 collectible weapons and
items. The game is well positioned to exceed consumer expectations and take
home even more awards by the year¹s end. SOULCALIBUR®II delivers the intense
fighting action that fans have come to expect of the series.
SOULCALIBUR®II is rated T for Teen and will be available in stores
nationwide on August 26.
About Namco Hometek Inc.
Namco Hometek Inc. is the U.S. consumer division of Namco Limited, a
Tokyo-based world leader in the high-tech entertainment industry. Based in
San Jose, CA, Namco Hometek Inc. is an award-winning video games publisher
for the next generation game consoles. Namco has created some of the
industry¹s greatest video game franchises: Tekken, SOULCALIBUR, Dead to
Rights, Pac Man, Ridge Racer, Time Crisis and Ace Combat. For more
information about Namco and its products log onto www.namco.com